SchoolStore is a school fundraising program that engages students and families through creative marketing and multimedia content. As part of the creative team, I help develop original concepts, branding, characters, and promotional campaigns, bringing ideas from concept to final production.

Geo and the BookBuddies Development

Geo the Otter is the mascot of SchoolStore, while Book Buddies is a collection of collectible plush animal characters. Together, they bring the SchoolStore brand to life through character-driven marketing, educational storytelling, animation, and engaging multimedia content.